Just Leads
CONTRACTOR LEAD SYSTEM
You're Invisible
Two Towns Over.
We Fix That.
We build a lead machine in your territory, run the ads, and send every call straight to your phone. You answer. You close. That's it.
Flat rate. Ad spend included. One contractor per city. Month-to-month.
28+
Years in business.
1
Contractor Per City
0
Contracts Required
100%
Exclusive to You
THE REAL PROBLEM
Good contractors lose jobs every day and don't even know it.
You work hard. You do great work. You've got a website. You've probably even tried an agency or two — and got burned. Paid good money. Got excuses.
Here's what nobody told you: your website tells Google you exist in one town. The town your office is in. That's it.
Two towns over? You don't exist. Three towns over? You definitely don't exist. Every single day, homeowners in towns you already drive through are searching for exactly what you do — and calling your competitor. Not because he's better. Because he shows up and you don't.
Those jobs didn't go to better contractors. They went to whoever showed up in the search results. That's it. Full stop.
MEET THE MACHINE
Meet Justine. She works while you work.
We named our lead system Justine - after an AI assistant in our favorite movie. She lives inside your territory's lead machine and she never takes a day off.
Tuesday night at 9pm? Justine's working. Sunday morning before you're up? Justine's working. She doesn't care. She just sends leads.
You don't manage her. You don't talk to her. She just delivers calls to your phone.
THE PROCESS
How Just Leads Works
Four steps. Then you just answer the phone.
01
We Map Your Territory
We look at your actual service area - every town your trucks already drive to - and map out exactly where you're invisible. Most contractors are shocked by how much territory they're losing.
02
We Build Your Lead Machine
We build a standalone website - separate from yours, on our infrastructure - loaded with city pages for every town in your territory. Built to convert visitors into calls. We own it. You license it.
03
We Turn On The Fuel
We run Google Search and Facebook ads into your Lead Machine. Ad spend is included in your flat rate - we decide how to allocate it for maximum leads. You don't manage a budget. You don't log into anything. We handle it.
04
Leads Go Straight to You
Calls ring to your phone. Forms hit your email and text instantly. Everything logs to a live lead sheet. Your office process doesn't change. We just feed it. You close the work.
TERRITORY EXCLUSIVITY
One contractor per city. That contractor could be you.
We don't sell leads to five contractors and let you fight over them. We license each territory to one contractor in each trade. Every call, every form fill - goes to you and only you.
We don't share. We don't resell. We don't even tell your competitors which territories are taken.
⚠️ What happens if you leave?
Simple. Leads stop going to you and we license the territory to the next contractor. Your competitor gets your calls. It's not a threat - it's just how it works. Most people don't leave.
YOUR TERRITORY INCLUDES
Standalone lead machine website (we own it)
City landing pages for every town you serve
Fully managed Google Search + Facebook adst
Ad spend included in your flat rate
Call tracking + recordings + live lead sheet
Calls forwarded to your phone number
Forms delivered via email + text instantly
Zero contracts. Cancel anytime.
HONEST TALK
This isn't for everyone. We mean that.
NOT A FIT IF YOU...
Want the cheapest leads possible
Need guaranteed lead counts before investing
Won't answer calls fast or follow up quickly
Don't have capacity to handle more jobs
PERFECT FIT IF YOU...
Close high-ticket jobs ($5K–$100K+)
Answer calls fast (or have someone who will)
Have crews and capacity for more work
Want steady, predictable pipeline
Pat and Angie Cherubini
The Cherubini Company · Est. 1998
WHO'S BEHIND THIS
Built by two people who got tired of watching good contractors get ripped off.
Hi - we're Pat and Angie. We've run The Cherubini Company since 1998. Not a big agency. Not a venture-backed startup. Just us, doing this full time for 28 years.
Angie builds the sites and handles sales. Pat runs the ads and SEO. Together we built Just Leads because we kept seeing the same thing: great contractors, invisible online, losing jobs they deserved to win.
We're not going to promise you the world. We're going to show you where you're invisible - and then fix it.
QUESTIONS
Straight Answers.
What exactly am I paying for?
You're licensing exclusive access to a lead machine we build and own in your territory. That includes the website, city pages, ad management, ad spend, call tracking, and lead delivery. You pay one flat monthly rate. Everything is included.
How much is it?
Pricing depends on your territory size, trade, and market. We set it up on a call after we look at your area. There are no surprises - flat rate, all-inclusive, month-to-month.
Do I have to touch my current website?
Nope. Not even a little. Your current site stays exactly as it is. The lead machine runs alongside it as a separate asset. More places you show up online = more calls.
How is this different from an agency running my ads?
With an agency, you own nothing. If they don't perform, you're out money and time. With Just Leads, we build and own an asset. We're incentivized to make it work because our asset only has value if it's generating leads. Different model, different motivation.
What happens to the leads if I cancel?
They stop going to you. We keep the asset and license the territory to the next contractor. Your competitor gets your calls. This isn't a scare tactic - just how the model works. Most contractors don't cancel once leads are flowing.
How fast can we get started?
Typically 14 business days from intake to launch once we have your services, territory, phone number, and any branding. The ads go live at the same time. No long ramp-up waiting periods.
Do you guarantee a specific number of leads?
No - and anyone who does is either guessing or selling shared leads. Lead volume depends on your market, territory, competition, and how fast you answer and follow up. Our job is to build and optimize the system. Your job is to close the calls.
Is the ad spend really included?
Yes. We manage how it's allocated based on what's generating the best results — sometimes more ads, sometimes SEO is carrying the weight. You're paying for leads, not a media budget. How we produce them is our job.
ONE SPOT PER CITY
Is Your Territory Still Available?
We only work with one contractor per trade per city. Some territories fill fast. Some are wide open. The only way to know is to check.
No pressure. No pitch. We'll look at your area, show you where you're invisible, and tell you honestly if we think we can help. If we can't, we'll tell you that too.
No contracts
Month-to-month
Ad spend included
Exclusive to you
Just Leads
by The Cherubini Company · Est. 1998
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